Poppy Playtime is a first-person survival horror game in which the player takes on the role of a former Playtime Co. employee who, after receiving it, returns to the aforementioned company's abandoned toy factory.a letter from the employee that is said to have disappeared 10 years ago. The player discovers that the factory is filled with toys that are alive and have malice towards them, and he begins to find a way out of the facility. Various VHS tapes can be found throughout the factory, each offering a deeper explanation of the story.
The game uses multiple puzzles throughout, which the player must solve to progress further, with some requiring a gadget called a GrabPack, a backpack that can be equipped with two expandable hands that can be used. used to pull and reach distant objects, conduct electricity, and access certain doors; in Chapter 2, it can also be used to rotate through gaps and, with the green hand obtained during gameplay, transmit electricity between sources.